Remember the old days when trucking companies were happy if an asset-tracking system could simply identify a truck’s location on a map?
Today, carriers have become spoiled. They’ve come to expect much more from their systems, including expecting the data the systems collect to integrate seamlessly with their existing management systems, technology developers.
According to Henry Popplewell, Skybitz’s senior vice president of sales,he’s seen that shift since the Herndon, Va., company began marketing its asset-tracking services in 2002.
For the first five or six years of Skybitz’s life, the fact that we could show [clients] location and fundamental tracking of GPS data on their trailers was perfectly fine. Now they want more data.
They say, ‘I’ve got this GPS tracking hardware on my trailer. What else can it do for me?’ There’s a need and a demand for more and more sophisticated data.
But integrating all of that data isn’t easy. Just ask Newth Morris, president of Telogis Geobase and Telogis Route, Aliso Viejo, Calif:
You’ve got their road management package, their transportation management package, their asset-management package, their work-order management package.
He added, noting that, while making the various systems work together can present challenges, developers realize the importance fleets place on the data they contain.
All of this relates to the activity in the field.
Per Joe Cretella, vice president of manufacturing for reefer manufacturer ThermoKing, Minneapolis, which markets its own monitoring service, called TracKing, to fleets:
Some customers have their information integrated already into their logistics systems or fleet-management systems. They have information that says I’m going to deliver at this time and arrive at that time, and all the information about what is going to be loaded into the truck is loaded into the system, so we have to get system integration right.
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